The creative process begins by clarifying goals and ensuring you have the most effective content to accomplish those goals. This includes considering the intended audience and the desired action you seek to affect.
The role of design is to make the message of your content as clear as possible. With the tools of shape, color, images, and technologies, the message is visually and functionally crafted to best accomplish its purpose.
Development means taking the designed product over the finish line. I build sites from start to finish, either in WordPress or as stand-alone landing pages (like this one). For print material, I help select paper and print vendors.